Johannes & Johan, Hajk founders
![Dress shirt, Smile, Outerwear, Neck, Sleeve, Gesture, Grey, Collar, T-shirt](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82,w=1280/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/1B5d1lSbm9.jpg)
Ever since the beginning in 2020, we are dedicated to challenge an outdated fast-fashion model by carefully balancing timeless fashion and long-lasting performance. We design aesthetic and functional pieces made from responsible materials. What we at Hajk call - Scandinavian outleisure.
Hajk is a small team of creators based in Gothenburg, Sweden and rooted in the idea that the outdoors is about enjoying the now. We’re on a mission to make the outdoors not just a remote expedition to a far away place, but a part of everyday life - creating timeless and versatile goods made for everyday explorations.
ABOUT US
DIRECT
TO YOU
![Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/-B2vyhG3Xq.png)
RESPONSIBLY PRODUCED
![Coffee cup, Tableware, Drinkware, Dishware, Serveware, Saucer, Gesture, Font, Plate](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/j2gHQzQTS7.png)
MADE TO
LAST
![Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/YR1KT0QhyX.png)
WHY INVEST IN HAJK GOODS?
VERSATILE FUNCTIONALITY
![](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/yPLOBv85XC.png)
DURABLE & HIGH-QUALITY MATERIALS
![](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/yTsy8eU9In.png)
SCANDINAVIAN TIMELESS DESIGN
![](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/0d1n-IbVOD.png)
When creating a new style, we always turn to our 3 designing principles.
We do not consider swift trends. We want to create a non-seasonal collection of timeless and multifunctional outleisure wear, made from durable and high-quality materials.
![Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/YR1KT0QhyX.png)
MADE TO LAST
about our production and the materials we use
Creating garments using premium fabrics mainly made from natural, regenerated, or recycled materials that have a lighter environmental imprint, and produce in factories taking great social and environmental responsibility.
We produce responsibly
Creating timeless and high-quality goods that never goes out of style and stands the test of time.
We apply longevity in the design phase
%
0
80% of the environmental footprint from clothing comes from the production process. That’s why we always strive to commit to a sustainable approach of manufacturing.
All the way from idea to production we aim to reduce our climate impact by committing to longevity and responsibility.
RESPONSIBLY
PRODUCED
![Coffee cup, Tableware, Drinkware, Dishware, Serveware, Saucer, Gesture, Font, Plate](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/j2gHQzQTS7.png)
<< high-quality goods at an affordable price >>
We want to offer responsible and high-quality goods at an affordable price, without taking shortcuts inequitable to the environment or any party involved in our production chain.
By skipping the middlemen and sell directly to you – we cut out the costs of having agencies and retailers – and can lower the threshold for you to invest in responsible premium goods.
DIRECT TO YOU
![Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/image/-B2vyhG3Xq.png)
RETAIL PRICE
2 495 SEK
HAJK PRICE
1 800 SEK
RETAILER
DISTRIBUTOR
BRAND
PRODUCTION
COSTS
![Handwriting, Rectangle, Slope, Font](https://cdn.vev.design/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/images/Z-HZ89QGtz/2100.jpg)
![Smile, Daytime, Window, Human, Jacket, Table, Community, Leisure](https://cdn.vev.design/private/FGU6am6DQPSd2bIyKLLTrO81TYn2/images/yRaknp8i5q/2100.jpg)