How did it become so detached from a daily lifestyle when spending time in nature has always shown to benefit health, creativity, and peace of mind?

is often portrayed as a remote outpost of civilization—disconnected from everyday life, an escape from daily routines.

THE OUTDOORS

Johannes & Johan, Hajk founders

Dress shirt, Smile, Outerwear, Neck, Sleeve, Gesture, Grey, Collar, T-shirt

Ever since the beginning in 2020, we are dedicated to challenge an outdated fast-fashion model by carefully balancing timeless fashion and long-lasting performance. We design aesthetic and functional pieces made from responsible materials. What we at Hajk call - Scandinavian outleisure.

Hajk is a small team of creators based in Gothenburg, Sweden and rooted in the idea that the outdoors is about enjoying the now. We’re on a mission to make the outdoors not just a remote expedition to a far away place, but a part of everyday life - creating timeless and versatile goods made for everyday explorations.

ABOUT US

DIRECT

TO YOU

RESPONSIBLY PRODUCED

Coffee cup, Tableware, Drinkware, Dishware, Serveware, Saucer, Gesture, Font, Plate

MADE TO

LAST

WHY INVEST IN HAJK GOODS?

VERSATILE FUNCTIONALITY

DURABLE & HIGH-QUALITY MATERIALS

SCANDINAVIAN TIMELESS DESIGN

When creating a new style, we always turn to our 3 designing principles.

We do not consider swift trends. We want to create a non-seasonal collection of timeless and multifunctional outleisure wear, made from durable and high-quality materials.

MADE TO LAST

about our production and the materials we use

Creating garments using premium fabrics mainly made from natural, regenerated, or recycled materials that have a lighter environmental imprint, and produce in factories taking great social and environmental responsibility.

We produce responsibly

Creating timeless and high-quality goods that never goes out of style and stands the test of time.

We apply longevity in the design phase

80% of the environmental footprint from clothing comes from the production process. That’s why we always strive to commit to a sustainable approach of manufacturing.

All the way from idea to production we aim to reduce our climate impact by committing to longevity and responsibility.

RESPONSIBLY

PRODUCED

<< high-quality goods at an affordable price >>

We want to offer responsible and high-quality goods at an affordable price, without taking shortcuts inequitable to the environment or any party involved in our production chain.

By skipping the middlemen and sell directly to you – we cut out the costs of having agencies and retailers – and can lower the threshold for you to invest in responsible premium goods.

DIRECT TO YOU

RETAIL PRICE

2 495 SEK

HAJK PRICE

1 800 SEK

RETAILER

DISTRIBUTOR

BRAND

PRODUCTION

COSTS

Smile, Daytime, Window, Human, Jacket, Table, Community, Leisure

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